The Whitmore Company, LLC

The Whitmore Company is a full-service multifamily development and property management firm specializing in high-quality urban infill housing. The company’s foundation is rooted in the extensive real estate experience of its founder, Daniel W. Aston.
Mr. Aston is a graduate of the School of Commerce (1977) at Washington and Lee University and has served on the Foundation Board of the Mason School of Business at The College of William and Mary. During his tenure, he also taught graduate-level real estate development courses for nine years as an adjunct professor.
The Whitmore Company began as a Dallas-based real estate brokerage specializing in urban multifamily properties and represented some of the nation’s largest apartment owners. A defining early milestone occurred when Mr. Aston was appointed by the Mayor of Dallas to chair the Oak Lawn Forum, a task force charged with guiding redevelopment in the Uptown Dallas area. Mr. Aston served as the forum’s first chairman for approximately eight years.
Through a collaborative planning process involving neighborhood stakeholders, civic leaders, city officials, and internationally recognized architects and planners, the Oak Lawn Forum produced a comprehensive urbanization plan that reshaped Uptown Dallas. Today, the area includes tens of thousands of multifamily housing units and is one of the city’s most vibrant employment and growth centers. This experience established the firm’s long-standing expertise in urban housing planning, which continues to inform all Whitmore developments.
The Whitmore Company is currently headquartered in Hampton, Virginia. Mr. Aston relocated to Virginia in 2001 as a partner with Roseland Property Company, founded by his associate, Marshall Tycher. Roseland Property Company (Roseland Residential Trust / Canoe Brook Investments), based in Short Hills, New Jersey, specializes in large-scale urban infill developments. As the Virginia partner, Mr. Aston oversaw the development of more than 1,000 residential units across the Hampton Roads market, along with several large mixed-use projects.
In January 2012, Mr. Aston formed The Whitmore Company to pursue his own development interests. He was joined by an experienced executive team, including Kay J. Harlow and Brennan J. Raab.
Ms. Harlow has been instrumental in the firm since its inception and currently serves as a Principal and Partner. She oversees all non-development operations and is President of Whitmore Management, LLC, which provides property management services for Whitmore-developed and acquired assets.
Mr. Raab serves as Vice President of Construction and is responsible for all construction activities from project inception through completion. His responsibilities also include warranties, capital expenditures, and renovations. Mr. Raab holds a bachelor’s degree in Architecture from the University of North Carolina at Charlotte and a master’s degree in Construction Science and Management from Clemson University.
The Whitmore Company is dedicated to developing high-end urban infill apartment communities throughout the Hampton Roads region. The firm’s developments are characterized by elevator-served buildings, near-total masonry construction, and pedestrian-friendly design. Each project is thoughtfully planned to positively contribute to the surrounding community, and every Hampton Roads development has required rezoning to achieve appropriate density and site-specific design goals.
In summary, The Whitmore Company’s mission is to deliver the highest-quality housing achievable within the economic context of each market. Known for its vision and leadership, the firm has historically set the standard in the markets it serves. Guided by a strong sense of stewardship, Whitmore develops enduring rental housing designed to serve generations of residents.

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